Your landing page is leaking leads. Here's where.
Seven conversion killers we find on almost every landing page — and the quick fixes for each.
You can have the sharpest ads and the best traffic in the world, but if your landing page leaks, you're pouring water into a bucket full of holes. Here are the seven leaks we find on almost every page we audit — and how to plug each one fast.
1. The page is slow
Every extra second of load time costs you conversions, especially on mobile. If your page takes more than two to three seconds to become usable, you're losing buyers before they read a word. Fix: compress images, lazy-load below-the-fold content, and cut the bloated scripts and third-party widgets you don't need.
2. The headline doesn't match the ad
If your ad promises "free same-day delivery" and the page leads with your company history, the visitor feels tricked and bounces. Fix: the headline should echo the exact promise that earned the click, so the page confirms "yes, you're in the right place."
3. There's no single, obvious next action
Pages that ask for everything — call us, email us, download this, follow us, read our blog — get nothing. Choice is friction. Fix: decide on one primary action per page and make it impossible to miss. Everything else is secondary at best.
4. The form asks for too much
Every field you add is a reason to give up. Asking for company size, budget and job title on a first-touch form is a conversion killer. Fix: ask only for what you genuinely need to follow up — often just name and one contact method. You can qualify later.
5. There's no proof
Visitors don't trust claims; they trust evidence. A page with no reviews, results, logos or guarantees feels risky. Fix: add specific social proof near the call to action — a real result, a testimonial with a name, a recognisable client.
6. It's not built for thumbs
Most of your traffic is on a phone. If buttons are tiny, text is cramped, and the form is awkward to fill one-handed, mobile users leave. Fix: design mobile-first. Big tap targets, generous spacing, and a form that's effortless on a small screen.
7. The value isn't clear in five seconds
If a visitor can't tell what you offer, who it's for, and why it's better within five seconds, they're gone. Fix: lead with a clear value proposition, not clever wordplay. Clarity converts; cleverness rarely does.
Plug the leaks before you spend more
Before you increase your ad budget or chase more traffic, fix the page that traffic lands on. Doubling your conversion rate is exactly as valuable as doubling your traffic — and usually far cheaper.
Want us to find the leaks on your page? Start with a free audit and we'll point to the quickest wins.
Want this applied to your business?
Book a free strategy call and we'll show you exactly where the quickest wins are hiding — with realistic numbers attached.